Albany Medical Center

Large format poster (approx 15 feet wide) mounted in the new NICU.

Large format poster (approx 15 feet wide) mounted near the new research area.

Large format poster (approx 15 feet wide) mounted in the new ICU.

Large format poster (approx 15 feet wide) mounted near the over 20 new ORs.

Large format poster (approx 15 feet wide) mounted in the center's cafe.

Posters were placed on elevator doors to physically show the two images coming together as the doors closed.

Large format posters were also mounted along entrance ways for maximum visibility.

Description

Albany Medical Center needed a way to inform patients and staff of upcoming renovations.

The split screen visual balanced the necessary inconvenience of construction with the end benefit of a better, more advanced medical facility. Each poster’s visual directly related to a specific care unit that was renovated and had some body copy detailing the new advancements were going to soon be available.

The large format of the posters gave them great visual impact down long hallways and in areas of frequent congestion.

For

Albany Medical Center

Type

#advertising #webdesign #creativedirector #freelance #artdirector #graphicdesign #tv #signage #environmental #ooh #digital #copy